The Valentine’s Day festivity is interpreted as an opportunity to celebrate love and affection, regardless of the religion that is professed, regardless of sexual orientation or age. Throughout the centuries the celebrations have been varying, being the Middle Ages the period where Valentine’s Day would be impregnated with courtly love, where the feeling of affection was expressed in a sincere, noble and romantic manner, making references to the heart and Cupid. Years later, friendship was included as a Valentine’s property. Whether it’s for friendship, or for love, let Shankla ® accompany you in your special moments. If you have something to say, tell it with Shankla ®.